Posted by: Jean Jimenez Greenwell
In tough economies, savvy management teams look beyond cost cutting and seek out opportunities to grow the top line and improve their strategic position.
As strategic online marketers, it’s important to drive measurable results that can be monetized and scaled for the upturn in the economy. Equally important is strengthening the loyalty ties among your team, your customers, and your key partners.
A study conducted by Forrester Research and MarketingProfs surveying online marketers, found that in a recession the top 5 marketing channels that they would increase in investment include:
1. Social Networking
2. User Generated Content
3. Email Marketing
4. Blogging
5. Search Marketing
Not sure what marketing channels to increase or shift in this economy? Contact FUEL VM to schedule a consultation to discuss how to make the most of your marketing channels and drive sales.
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