I'm always fascinated by the reaction people have to the FUEL VM plastic business cards that we've used for going on 9 (!) years.
For the uninitiated – many moons ago as FUEL VM was just getting rolling – the biggest marketing expenditure the firm made were our custom, completely-ahead-of-the-curve plastic business cards ... printed 2 colors on the back and silk screened white on the front creating a virtual work of marketing art. The cards cost a significant amount of money - especially for a company literally just opening the doors. That said, I have learned a valuable lesson from them. They have helped CLOSE BUSINESS. Yeah, mock me, but the business cards have had an impact on our sales process. However, the even bigger lesson is realizing that they helped close business for FUEL VM, but the same tool would not work for another situation.
Aside: I love watching the reaction people have when they first hold the cards. 99% instantly hold it up to the light then they flip it around then they ask what the blurry mess is in the background. As human animals, we are kind of predictable sometimes ...
The ultimate point is that the cards have become FUEL VM's top marketing tool ... they elevated a mundane business necessity into a chance to motivate and inspire our typical target audience. But the design, execution and success was all based on understanding our audience and how best to position FUEL VM to them ...
The latest business cards I had reprinted a couple of years ago became a promo video for the printer. Check it out!
- Andrew M. Curtis
To see if FUEL VM can help with your marketing, brand or Web development needs, please visit fuelvm.com.
